Opportunities for online education and COVID-19 collision
During the COVID-19 epidemic, online education has become the only option for all educational institutions, including public education committees.
While many traditional education institutions are still hesitant to enter the field of online education, a sudden COVID-19 epidemic has completely changed people’s cognition and habits. When the school had to be closed, teaching and communication through the Internet and video has become the only choice for schools and educational institutions. Therefore, many educational institutions and freelance teachers who have never been exposed to online teaching methods have begun to use ZOOM and other platforms to carry out online teaching. Through a period of trial and practice, the convenience and limitations of online video teaching have been increasingly reflected. So, is online education an opportunity, helplessness, or challenge?
Online education refers to the mode of achieving education and teaching goals through the Internet, and is also called online education or distance education. Online video teaching is only a teaching method of online education. In essence, online education is a complete series of education to achieve teaching plans and teaching goals through the Internet, complete lectures, exercises, exams, correct homework, manage students, evaluate and upgrade, etc. The process of teaching activities. With the development of Internet technology and the advanced practice of many online education institutions, it has now developed into an indispensable education and teaching model full of vitality and vitality. Abundant Internet database resources and flexibility that are not restricted by geography and time and space have brought online education the irreplaceable advantages of traditional offline education models. Therefore, after educational institutions and workers have experienced the COVID-19 epidemic and have no choice but to use the online teaching model, it is time to think carefully about how to deploy and develop online education in the future, and seize the opportunity to fully integrate the online and offline education modes to each other. Supplement, for yourself to win the first opportunity in the competition.
AT DIGITAL to provide a full range of solutions for the development of integrated network schools and online education platforms for educational institutions with the rich practical experience and advanced technical support of serving many educational institutions. Not only can we design and develop exquisite websites to display and promote schools and courses for you, but also develop an LMS learning management system integrated into the website. 【Learning Management System (LMS) is a software application that is used to manage, record, track, report, and automate the provision of educational courses, training plans, or learning and development plans. (From Wikipedia)] Teachers can log in to the website to edit and publish courses, specify the classroom and schedule according to the teaching plan, and write related exercise tests to evaluate the teaching effect online. Institutions and free teachers can not only publish online courses, but can also implement fee-based teaching and hierarchical management of students after paying online or offline. Participants can register and log in to pay to participate in related courses, manage their own learning progress, view materials, do exercises, take exams, etc. According to their own time and learning progress, flexibly arrange learning.
For freelance teachers who don’t want to invest too much in the development and construction of online education platforms for the time being, we also provide a fully functional online education platform for you to choose from. You can register for free and publish free trial courses to experience the advantages of the platform. You can start using the platform for a very low price and commission. In addition to your own publicity and promotion of courses, we also help you to publicize and promote courses in all aspects. Take advantage of our technology and marketing experience to help you realize the benefits of online education.
For more details, please contact us, or log in to our online education platform: TwoPointEducation.com and look forward to your joining!
- Published in LMS online course
What can SEO search optimization bring to you?
Why do SEO search optimization? What can it bring to your business?
Friends who are beginning to get in touch with the concept of website and network marketing may be familiar with SEO, Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. This is the explanation of Wikipedia. The essence of SEO search optimization is to make it easier for potential users to find you, that is, enter relevant keywords in search tools (such as Google), and your relevant web pages and content can be presented to target users with the greatest probability. The ultimate goal is to realize that potential users click to enter your page, read and understand products and services in depth, and then generate purchase desires and put them into action, which is to achieve the conversion of user traffic to consumption.
SEO search optimization can really help customers achieve rapid growth in sales and performance. However, the misunderstanding is that many customers think that adding keywords and optimization will quickly see results. After setting it for a few days, I can’t help but go to the Google homepage to search for keywords to see if my webpage appears. If not, it seems to question whether the optimization work is done well or even done.
Generally, keyword optimization done by paying fees to search tools will be quickly included and ranked high, which is the so-called paid advertising (IE bidding ranking)
There is a big difference between free SEO search optimization and paid advertising. Paid advertising is based on the way of bidding ranking according to the results of advertisers competing for the same popular keywords without knowing each other’s bids. On the search homepage of Google or Baidu or at the top and bottom of each page, all relevant search content with advertising marks is displayed. The free optimized SEO keyword page is only displayed in the middle part. Every time a paid advertisement is clicked, the advertiser will pay the amount of the bid correspondingly, ranging from a few cents to a few tens of dollars or more. It is unknown whether the user clicks in to read it carefully or leaves after a glance. Therefore, paid advertising is a real investment of money, and users should not use it lightly without being fully prepared. And it will be more effective if you have to hire a professional and experienced advertising operation company to operate.
Generally, for customers who do not have sufficient business preparation and financial preparation, we do not recommend using paid advertising as soon as they come up. The reason is simple: paying to increase exposure only increases traffic, and whether you can achieve user conversion depends on whether the relevant copywriting content of your products and services is sufficient to attract customers to buy interest and actions. Unfamiliar with the search habits and interests of target customers and feedback on your products and services will make advertising expenditures blind and untargeted, causing unnecessary waste.
And through professionally guided SEO search optimization, without paying advertising fees, through a series of integration, settings and optimizations, the effect of being included in the search engine and gradually improving and even entering the home page can be realized for free. And then achieve traffic and user conversion. With the continuous increase in click-through rate, through technical means such as Google analysis, you can find effective growth points and keywords (or sentences) that attract traffic. If there is a certain amount of funds to invest in advertising, it will produce a multiplier effect.
SEO search optimization is a relatively complex process that requires a lot of work to integrate optimization tools, analyze and filter appropriate keywords and key sentences, set title and meta description to be the main information crawled by search engines, and create sitemap and search Engine account integration and more. In addition, it also includes editing high-quality copywriting containing keywords and key sentences, setting up internal and external links, improving the readability and interest of the copywriting, etc., as well as improving user experience through development and technical means to increase user reading and staying time. Reprinted and added links by third parties to increase exposure and attention through social media, thereby increasing the weight and index of being searched, etc. There will be many details to help you build a better optimization effect. At the same time, this is also a long-term accumulation process that requires your patience. And as long as you work hard enough to pay off, one day you will reap unexpected surprises.
If you are interested, please contact us for details, our professional team will help you achieve your goals.
- Published in SEO
What do I need to prepare to develop a website?
How to prepare to design and develop a website that suits your business needs? This is the first question many customers encounter when considering building their own business website. Hope to give you a satisfactory answer here.
First of all, what is the goal of developing a website? It is to give one’s own website a question of positioning and qualitative. Whether it is a personal website or a business website in any industry, there will be great differences in website design and functional requirements according to different purposes. If you have no experience and no concept, you can search the Internet to find some website cases related to your case as a reference, if possible, save some urls good designs and functions close to the website case you need, so that you can use it when you start to develop and design the website. We also provide specific solutions and case references for customer website development cases in various industries. You can check industry cases to get some inspiration.
After having the basic concept of what kind of website you want to make, the next step is to prepare relevant materials and materials for website construction and design. Mainly include the following aspects:
Register the domain name and hosting: You can also ask a professional website development company for specific operations, but you need to prepare at least possible names (Chinese, English, French) and other information. For example: develop a school website, xxxschool.com or xxxcollege.ca. The name can include special naming and specific business categories such as Chinese schools, art schools, etc. The hosting recommends well-known large companies such as Bluehost or Siteground, which are not only reliable and stable, but also reasonably priced (generally around 100 Canadian dollars can create multiple websites and free mailbox);
Organize text, pictures, audio, video and other materials: mainly company profile, product or service description, classification, price, etc., advertising drafts, promotional copy, relevant report articles, etc., product or service item photos, business or company Promotional videos, etc. If there are YouTube videos that have been posted, you can also provide links. All text should be carefully sorted and proofread. If you need a professional copy editor, you can also ask a professional company to deal with it. After the copy is finalized, it needs to be translated into the corresponding English or French as the material of the multilingual website;
The main page and categories that need to be displayed on the website: For example, the homepage, about us, products or services, partners, contact us, etc. It is necessary to determine which are important content, which needs to be highlighted on the homepage, and there are some detailed categories And how to organize the project to facilitate users. Although these development companies like us will also help customers design the website structure, if after all, the customers themselves are more familiar with their own business, and if they have sufficient thinking and preparation in advance, the specific cooperation will be twice the result with half the effort and greatly improve efficiency;
The main functions that the website needs to implement: for example, whether user registration and management are required, whether payment functions are required, whether there is a reservation system, whether an online education platform similar to course management functions is provided, product sales and payment settlement functions, etc.;
Reference case of web design: Each customer has his own style tendency and preference for designing. If the development and design company team makes any design, it will take a lot of detours. If the customer can provide some favorite website color styles they find. Design cases will provide great help to design ideas and directions, and will also improve efficiency and save time;
If customers need to do SEO search optimization, they need to prepare information such as keywords and product service advantages related to their business. You can filter and list the product and service names you want to promote, as well as search terms and modifiers used by customers in the industry. For example: translation agency, immigration translation, Montreal Chinese Church, etc. Generally, we will analyze and filter from the information provided by customers.
If you are fully prepared for some of the above questions, then starting to design and build a website that meets your needs is basically a matter of course. In addition, it is to prepare a reasonable budget, and the rest is to choose a cost-effective and professional experienced company to cooperate.
- Published in How to
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